During my work at GoFourward, we worked on a complete rebranding of the corporate identity of 6DA4 Phone Service. The owner of this company had tinkered with his current logo himself and was very proud of it. The numbers and letters, through the typeface and arrangement, formed his name, Aday. This was therefore an element that definitely had to be retained.
Additionally, their corporate identity was not inviting enough for customers. It had an outdated style with no clear target audience. We also worked on this aspect. Given that a phone repair shop is useful for everyone, the target audience is extremely broad. Ultimately, we came up with the idea of using different shades of blue and gray to appeal to different target groups. Light blue for the youth, dark blue for business clients, gray for seniors, and so on. This provided more clarity to the customers of 6DA4.
In the end, we also tackled the window decals, website, and business cards. Together, we delivered a complete rebranding, and Aday is incredibly pleased with the end result.
Logo
Businesscards
Before and after
Stickers outside
Inside store
